Each subject has one to three options
A. Academic oriented book – for students who want to have a
typical on-campus learning experience
B. Business professional oriented book – for working
professional who want to speed up their learning by reading concise,
easier-to-read book
C. Common reading (for some courses) – for students who want
to obtain general, common-sense level of the subjects.
MBA
MBA 601E Business
Fundamentals (Core)
A. The Ten-Day MBA 4th Ed.: A Step-by-Step Guide to
Mastering the Skills Taught In America's Top Business Schools
B. The Wall Street MBA
MBA 602E Global
Marketing (Core)
A. Principles of Marketing (13th Edition or later) by Philip
Kotler and Gary Armstrong
B. Positioning: The Battle for Your Mind [Paperback]
Al Ries (Author), Jack Trout (Author), Philip Kotler
(Foreword)
C. Guerrilla Marketing, 4th edition: Easy and Inexpensive
Strategies for Making Big Profits from Your Small Business
MBA 603E Management
Accounting (Core)
A.Financial Accounting [6th Edition Or Newer]
Robert Libby (Author), Patricia Libby (Author), Daniel G
Short (Author)
B. Accounting Made Simple: Accounting Explained in 100 Pages
or Less by Mike Piper (2013)
C. Accounting DeMYSTiFieD, 2nd Edition by Leita Hart
MBA 611E Project
Management (Elective)
A. The Fast Forward MBA in Project Management By Eric Verzuh
B.The One-Page Project Manager for Execution: Drive Strategy
and Solve Problems with a Single Sheet of Paper by Clark A. Campbell and Mike
Collins
MBA 604E Managerial
Economics (Core)
A. Managerial Economics: A Problem-Solving Approach (Mba
Series) by Luke M. Froeb and Brian T. McCann
B. Economics in One Lesson: The Shortest and Surest Way to
Understand Basic Economics by Henry Hazlitt
C. Naked Economics: Undressing the Dismal Science (Fully
Revised and Updated) by Charles Wheelan and Burton G. Malkiel
MBA 605E Finance and
Investment (Core)
A. Fundamentals of Financial Management (with Thomson ONE -
Business School Edition) by Eugene F. Brigham and Joel F. Houston
B. Theodore Grossman and John Leslie Livingstone, The
Portable MBA in
Finance and Accounting, 4th Edition
C. The Wall Street
MBA: Your Personal Crash Course in Corporate Finance byReuben Advani
MBA 694E Internship
(Elective, or independent study)
No textbook required.
MBA 613E Business Law
and Ethics (Elective)
A. Global Business Law: Principles and Practice of
International Commerce and Investment by John W. Head
B. Business Ethics, A Teaching and Learning Classroom
Edition: Concepts and Cases by Manuel G. Velasquez (Jul 25, 2005)
C. Ethics 101: What Every Leader Needs To Know (101 Series)
by John C. Maxwell
MBA 607E Leadership
and Organization Behavior (Core)
A. Essentials of Organizational Behavior, by Robbins and
Judge (Pearson Prentice-Hall, 11th edition). ISBN 0-13-254530-6
B.The Emergence of Leadership, by Douglas Griffin
(Routledge, 2002). ISBN 0-415-24917-1
C. From Text to Action, by Paul Ricoeur (Northwestern
University Press, 2007). ISBN 0-8101-2399-1
MBA 608E
Entrepreneurship (Core)
A. Technology Ventures: From Idea to Enterprise by Thomas
Byers, Richard Dorf and Andrew Nelson
B. High Tech Start
Up, Revised and Updated: The Complete Handbook For Creating Successful New High
Tech Companies... by John L. Nesheim (Mar 16, 2000)
C. The Lean Startup:
How Today's Entrepreneurs Use Continuous Innovation to Create Radically
Successful Businesses
Eric Ries (Author)
MBA 612E Strategic
Management (Elective)
A. Gaining and sustaining competitive advantage 4th Edition
by Jay Barney (ISBN-10: 013612092X
B. Thinking Strategically: The Competitive Edge in Business,
Politics, and Everyday Life by Avinash K. Dixit and Barry J. Nalebuff (ISBN-10:
0393310353)
C. Strategic Project
Management Made Simple: Practical Tools for Leaders and Teams by Terry Schmidt
MBA 699E Capstone and
Thesis (Core, should be taken as the last class)
No textbook required.
-----------
DBA 701E Advanced
Organizational Behavior and c
A. Behavior: Improving Performance and Commitment in the
Workplace, Jason Colquitt (Author), Jeffrey LePine (Author), Michael Wesson
(Author)
B. The Essential HR Handbook: A Quick and Handy Resource for
Any Manager or HR Professional by Sharon Armstrong and Barbara Mitchell
DBA 702E Advanced
Leadership
A. HBR's 10 Must
Reads on Leadership (with featured article "What Makes an Effective
Executive," by Peter F. Drucker... by Harvard Business Review
B. The Leadership Challenge: How to Make Extraordinary
Things Happen in Organizations by James M. Kouzes and Barry Z. Posner
DBA 703E Operations
Management
A. Operations Management: Contemporary Concepts and Cases
(Mcgraw-Hill/Irwin Series Operations and Decision Sciences)
Roger Schroeder (Author), Susan Goldstein (Author), M.
Johnny Rungtusanatham (Author)
B. The Goal: A Process of Ongoing Improvement, Eliyahu M. Goldratt (Author), Jeff Cox
(Author), David Whitford (Contributor)
DBA 704E Research
Methods
A. Research Methods
for Business: A Skill Building Approach (4th Edition) by Uma Sekaran
B. Research Methodology: A Step-by-Step Guide for Beginners
by Ranjit Kumar (Dec 8, 2010)
DBA 705E
International Business
A. International Business: Competing in the Global
Marketplace[Paperback]
Charles W. L. Hill (Author)
B. Kiss, Bow, or Shake Hands (The Bestselling Guide to Doing
Business in More than 60 Countries)
DBA 706E Advanced Marketing
A. The New Strategic Brand Management: Advanced Insights and
Strategic Thinking (New Strategic Brand Management: Creating & Sustaining
Brand Equity)
B. Different: Escaping the Competitive Herd, Youngme Moon
DBA 707E Business
Intelligence
A. Business Analytics for Managers: Taking Business
Intelligence Beyond Reporting (Wiley Desktop Editions) by Gert H. N. Laursen
and Jesper Thorlund (Jul 13, 2010)
B. Business Intelligence, Second Edition: The Savvy
Manager's Guide (The Savvy Manager's Guides)
DBA 708E Advanced
Fiance and Investment
A. Investments: An Introduction (with Thomson ONE - Business
School Edition and Stock-Trak Coupon) by Herbert B. Mayo (Apr 16, 2010)
B. The Motley Fool Investment Guide for Teens: 8 Steps to
Having More Money Than Your Parents Ever Dreamed Of by David Gardner, Tom
Gardner and Selena Maranjian (Jul 16, 2002)
DBA 709E Strategic
Decision Making
A. Strategic Management: Concepts and Cases: Competitiveness
and Globalization by Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson
(Jan 1, 2012)
B. Smart Choices: A Practical Guide to Making Better
Decisions by John S. Hammond,Ralph L. Keeney and Howard Raiffa (Mar 5, 2002)
DBA 799E Dissertation
and Portfolio (usually taken three times)
No textbook required.
