CalEx MBA and DBA reading list

Each subject has one to three options

A. Academic oriented book – for students who want to have a typical on-campus learning experience

B. Business professional oriented book – for working professional who want to speed up their learning by reading concise, easier-to-read book

C. Common reading (for some courses) – for students who want to obtain general, common-sense level of the subjects.

MBA

MBA 601E Business Fundamentals (Core)

A. The Ten-Day MBA 4th Ed.: A Step-by-Step Guide to Mastering the Skills Taught In America's Top Business Schools

B. The Wall Street MBA

MBA 602E Global Marketing (Core)

A. Principles of Marketing (13th Edition or later) by Philip Kotler and Gary Armstrong

B. Positioning: The Battle for Your Mind [Paperback]

Al Ries (Author), Jack Trout (Author), Philip Kotler (Foreword)

C. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

MBA 603E Management Accounting (Core)

A.Financial Accounting [6th Edition Or Newer]

Robert Libby (Author), Patricia Libby (Author), Daniel G Short (Author)

B. Accounting Made Simple: Accounting Explained in 100 Pages or Less by Mike Piper (2013)

C. Accounting DeMYSTiFieD, 2nd Edition by Leita Hart

MBA 611E Project Management (Elective)

A. The Fast Forward MBA in Project Management By Eric Verzuh

B.The One-Page Project Manager for Execution: Drive Strategy and Solve Problems with a Single Sheet of Paper by Clark A. Campbell and Mike Collins

MBA 604E Managerial Economics (Core)

A. Managerial Economics: A Problem-Solving Approach (Mba Series) by Luke M. Froeb and Brian T. McCann

B. Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics by Henry Hazlitt

C. Naked Economics: Undressing the Dismal Science (Fully Revised and Updated) by Charles Wheelan and Burton G. Malkiel

MBA 605E Finance and Investment (Core)

A. Fundamentals of Financial Management (with Thomson ONE - Business School Edition) by Eugene F. Brigham and Joel F. Houston

B. Theodore Grossman and John Leslie Livingstone, The Portable MBA in

Finance and Accounting, 4th Edition

C.  The Wall Street MBA: Your Personal Crash Course in Corporate Finance byReuben Advani

MBA 694E Internship (Elective, or independent study)

No textbook required.

MBA 613E Business Law and Ethics (Elective)

A. Global Business Law: Principles and Practice of International Commerce and Investment by John W. Head

B. Business Ethics, A Teaching and Learning Classroom Edition: Concepts and Cases by Manuel G. Velasquez (Jul 25, 2005)

C. Ethics 101: What Every Leader Needs To Know (101 Series) by John C. Maxwell

MBA 607E Leadership and Organization Behavior (Core)

A. Essentials of Organizational Behavior, by Robbins and Judge (Pearson Prentice-Hall, 11th edition). ISBN 0-13-254530-6

B.The Emergence of Leadership, by Douglas Griffin (Routledge, 2002). ISBN 0-415-24917-1

C. From Text to Action, by Paul Ricoeur (Northwestern University Press, 2007). ISBN 0-8101-2399-1

MBA 608E Entrepreneurship (Core)

A. Technology Ventures: From Idea to Enterprise by Thomas Byers, Richard Dorf and Andrew Nelson

B.  High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies... by John L. Nesheim (Mar 16, 2000)

C.  The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries (Author)

MBA 612E Strategic Management (Elective)

A. Gaining and sustaining competitive advantage 4th Edition by Jay Barney (ISBN-10: 013612092X

B. Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life by Avinash K. Dixit and Barry J. Nalebuff (ISBN-10: 0393310353)

C.  Strategic Project Management Made Simple: Practical Tools for Leaders and Teams by Terry Schmidt

MBA 699E Capstone and Thesis (Core, should be taken as the last class)

No textbook required.

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DBA 701E Advanced Organizational Behavior and c

A. Behavior: Improving Performance and Commitment in the Workplace, Jason Colquitt (Author), Jeffrey LePine (Author), Michael Wesson (Author)

B. The Essential HR Handbook: A Quick and Handy Resource for Any Manager or HR Professional by Sharon Armstrong and Barbara Mitchell

DBA 702E Advanced Leadership

A.  HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker... by Harvard Business Review

B. The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by James M. Kouzes and Barry Z. Posner

DBA 703E Operations Management

A. Operations Management: Contemporary Concepts and Cases (Mcgraw-Hill/Irwin Series Operations and Decision Sciences)

Roger Schroeder (Author), Susan Goldstein (Author), M. Johnny Rungtusanatham (Author)

B. The Goal: A Process of Ongoing Improvement,  Eliyahu M. Goldratt (Author), Jeff Cox (Author), David Whitford (Contributor)

DBA 704E Research Methods

A.  Research Methods for Business: A Skill Building Approach (4th Edition) by Uma Sekaran

B. Research Methodology: A Step-by-Step Guide for Beginners by Ranjit Kumar (Dec 8, 2010)

DBA 705E International Business

A. International Business: Competing in the Global Marketplace[Paperback]

Charles W. L. Hill (Author)

B. Kiss, Bow, or Shake Hands (The Bestselling Guide to Doing Business in More than 60 Countries)

DBA 706E  Advanced Marketing

A. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

B. Different: Escaping the Competitive Herd, Youngme Moon

DBA 707E Business Intelligence

A. Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley Desktop Editions) by Gert H. N. Laursen and Jesper Thorlund (Jul 13, 2010)

B. Business Intelligence, Second Edition: The Savvy Manager's Guide (The Savvy Manager's Guides)

DBA 708E Advanced Fiance and Investment

A. Investments: An Introduction (with Thomson ONE - Business School Edition and Stock-Trak Coupon) by Herbert B. Mayo (Apr 16, 2010)

B. The Motley Fool Investment Guide for Teens: 8 Steps to Having More Money Than Your Parents Ever Dreamed Of by David Gardner, Tom Gardner and Selena Maranjian (Jul 16, 2002)

DBA 709E Strategic Decision Making

A. Strategic Management: Concepts and Cases: Competitiveness and Globalization by Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson (Jan 1, 2012)

B. Smart Choices: A Practical Guide to Making Better Decisions by John S. Hammond,Ralph L. Keeney and Howard Raiffa (Mar 5, 2002)

DBA 799E Dissertation and Portfolio (usually taken three times)

No textbook required.